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This information comes from eMarketer by way of ReadWriteWeb and it conjures up some thoughts about why the following is found to be true. iPhone users recall advertising seen on their smartphones better than those of other smartphone providers like RIM’s BlackBerry. This probably is not a shock to many but for marketers it poses the question of how now address a market based on device in addition to other demographic and psychographic markers.

The data below shows the whole picture

While the data obviously shows a significant difference in whether various ads are recalled the big question is why? Are iPhone users smarter ‘smartphoners’? Are they just more able to process the data since they tend to skew a bit younger and are more accustomed to the pace of information flow (unlike myself who happily suffers from severe ad blindness)? Are they seeking the information in a different way thus making them more prepared to receive and recall the ads? There are a ton of questions that can be raised from this kind of data and obviously affect how marketers slice and dice the market place to reach this particular kind of ad sponge.

eMarketer does raise a good question though

But are iPhone users a viable demographic target? After all, Nielsen estimated that only 5.9% of US households owned or rented an iPhone in Q3 2008.

While appearing to be smaller what isn’t reflected in that number is the influence factor. iPhone users tend to be opinion leaders. I use a BlackBerry Storm and I do suffer from iPhone envy. Now, I have been known to give an opinion from time to time but as far as factors such as popularity and coolness the iPhone has all others beat pretty bad right now.

Frederic Lardinois of ReadWriteWeb wonders

With the impending release of the Palm Pre and the large number of Android phones in the handset makers’ pipeline, it will be interesting to see if these numbers will look similar on phones that are able to offer comparably compelling experiences

So Pilgrims let’s hear it. What makes the iPhone user more ad worthy? Is the reason due to the cool quotient or the ‘I spend too much time staring at screens’ quotient? As always your opinions are welcomed since we figure that more than a few influencers stop by here from time to time.

Want more marketing news & views? Follow Marketing Pilgrim’s Andy Beal on Twitter!

Whenever you think about building a website or blog, especially if you are looking to make an income from it, you would definitely need to define your targeted market.

Defining a targeted market is basically, finding out what people are looking for on the web and supplying them with it. A targeted market is a narrower version of a larger market.

For example, Electronics is a big market, so narrow it down to maybe one single type of electronic. Your targeted market could be people who are looking for Mino HD camcorders.

You then become the expert on Mino HD camcorders. You have all the colors and know everything about it.

You would want to choose a topic/niche that you enjoy, though. Just do not pick anything. You want to pick a topic/niche that can grow as your website/blog or business grows.

Start small and then once the traffic picks up you can start adding more electronics (as used in our example above).

Also, conduct your research. I can not emphasis this enough. You might want to go check Google Trends. Google Trends can help you see the current trend for your chosen topic/niche. Another great resource you could use is Google Adwords Keyword Tool. Here you will find how much competition you are up against on certain keywords you might use for your business. Search-based Keyword Tool is also a great tool you can use.

This tool is used to find out what keywords people are putting into the search engines. You can use this to find out what keywords you might want to use and then go and check your findings against Google AdWords Keyword Tool.

You would definitely want to choose a topic/niche that is in demand, but has little supply. Your goal is to have the least amount of competition as possible.

WARNING: Do not get into the mindset of not having any competition at all, because every idea has been touched upon. It is not about the idea itself, it’s about what makes you and your website/blog or business different from everyone elses.

Put a unique spin on how you do things. Check out your competitors and see what they are not doing. You will capitalize on what they are NOT offering.

People do not do business with businesses. They do business with people they can trust and who values them as a customer. Provide for their needs. Bottom line! and do it better than the competition.

Just for the sake of things I am going to give you another example here. Say for instance, your competitors are not offering a way to get in touch with them in case of any problems. You could offer them that. You can provide them with a way to contact you if they have any questions or concerns.

Think of yourself as the customer. In your chosen topic/niche, what would you want to know? How would you want to be treated? Wouldn’t it be great if they did___? YOU fill in the blank.

Tips to writing great ad copy: In this article I’m going to give you 3 tips that are staples in my PPC marketing campaigns. Implement these ad copy secrets and watch your CTR, Quality scores, and positions increase while your cost per click decrease dramatically.

Lets dig in:

The first thing you must understand about writing ad copy is that you must speak directly to the searcher. Long gone are the days where you could stick 100-200 keywords in an ad group with 1 ad and watch the clicks and profits come in.

Its important to grasp the fact that behind every search term is a human being with a unique intention. Ask yourself this: ‘How am I going to speak directly to 100-200 different intentions or goals with just one ad?’

You can’t do it.

We need to be as granular as possible. This means sticking only a handful of keywords in an ad group. All these keywords will be the same theme. Don’t get lazy on this, it’s not good enough to say since notebook and laptop means the same thing we’ll just write one ad for both keyword themes. NO.

You must use the same terminology as the searcher, ideally you want to put exactly what they searched for in your ad. Do this and your CTR will improve overnight causing cheaper clicks.

So now that we have very targeted ads that are super relevant to what our niche is searching for, its time for some sneaky little tricks that will capture your audience.

Super Tip 1: Use legal loopholes to make your ad stick out – Google allows you to use trademark symbols in your ad!

I’ve tested this and it boosts your CTR like crazy. Put the tm at the end of your headline. Another tip you can use is position your bolded words in your ad to make them stand out. If you search something on Google you’ll realise the the search terms you used are bolded. When creating your ads put the keywords your bidding on in interesting arrangements to make them stick out. e.g. create a zig zag pattern. Of course make sure your ad still makes sense.

Super Tip 1: Ask the searcher the question that is going through their head! This isn’t such a no brainer, it required some thought. You need to put yourself in the searches shoes and ask yourself what would you be thinking if you had this specific problem? What would would be going through your head? What would be your biggest concern or fear? We then use this in our ad. For e.g. just say we found out that ladies’ biggest fear regarding weight loss is not fitting into their jeans anymore. You could write something like: Jeans Don’t Fit Anymore? or Fit in Your Skinny Jeans?

Super Tip 3: put the search term in your display URL. This is what you do, in each ad you want to put the main keyword after a dash in your display URL. For e.g. Loveblogearn.com/seomakemoney.

See what I mean? It creates more personalization in your ad and makes it super relevant to what the user is looking for. Again this will boost your CTR (click through rate).

Always remember that CTR is the most important factor when Google determines your quality score, and essentially how much you pay per click.

You can be paying 10 cents per click and be in position 1-2 while your competitors are paying 80 cents and their in position 9-10, simply by using these ad copy techniques to boost your CTR and quality score.

Now bookmark this article so next time your writing ads you can come back and make sure your implementing these strategies in your AdCopy. I hope you enjoyed these tips to writing great ad copy.