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Posts Tagged ‘video production’

Why Product Reviews Are So Important to Affiliate Marketers

June 29th, 2009 admin 1 comment

As an affiliate marketer you will make money by selling the product or service that is offered by the affiliate program. There are any number of ways to make this happen. One such method to increase your affiliate sales is through product reviews.

When people surf the Internet looking for goods and services, they usually read the ad copy. Some sound too good to be true and are, and others are more believable but you just never know what you are going to be spending your money on. Many discerning consumers look for sites that rate and review products as a way of distinguishing one from another.

As an affiliate marketer, if you have set up a site for the affiliate products you are advertising, use that space to bring attention to the affiliate product ads. Give the potential customers what they want by featuring product reviews.

Give honest and thorough product reviews of the products you are advertising, as well as similar products, so that your customers can see how the product they are considering stacks up to other products. If you can provide them with these reviews in one place, they won’t have to search all over the web for them.

One way to develop your reviews is to email a questionnaire link to visitors to your site. You can add an opt-in page so they can give their email address and name to be contacted for follow up. In the email, offer an incentive to the customer for clicking on the email link and filling out the questionnaire. Not all of the people you contact will have bought a product, but they may come back and buy after you contact them. It is one way to get in touch with those who click through to the link for the affiliate product.

Use customer comments on your website in your product testimonials. As an affiliate marketer, you have to believe in the product to sell it confidently. Buy a product and try it yourself. Get others you know to try it as well.

What about user stories? If a customer has an interesting story to tell, offer them a free product sample to share their story to be published on your site. Visitors love to read real customer accounts they can relate to.

Not all products are for everyone. Examine all customer comments to learn what they didn’t like and had problems with, if anything. Being honest in your reviews can avoid problems for some people. A product that contains certain ingredients can cause allergic reactions if an individual uses it. That doesn’t make it a bad product – just not right for certain customers. Glossing over things like this can cause credibility issues.

Overall, providing product reviews gives potential customers the information they need to know before they try your advertised product. Use your website to enhance affiliate sales with use Prduct Review Theme to product reviews.

Peter Blake in an Englishman living in Yorkshire who writes articles about how to make money online. He recommends all wanting to succeed with their online business to read this FREE report:
http://www.peterblakepublishing.com

Why You Need a Video Presence Online

April 28th, 2009 admin No comments

Everyone seems to be looking for fast, inexpensive, quality video marketing. According to Dr. Silvia Pfeiffer, Vquence’s CEO and former CSIRO research scientist: “A video is 50 times more likely to rank on the first page of Google search results than any other content. It is therefore imperative for every product, brand, and marketing campaign to have a social video element.” What do you need to do to join the frenzy?

First, change your website’s main landing page from text to video (but don’t forget to keep all other text as text and not images to still allow Google and other search engines to crawl it to get you more traffic): 

  • Information presented in text is correctly recalled by only 8% viewers, where as same information presented in a graphic animation is recalled by the whooping 65%.
  • It takes your web site visitors only 0.3 seconds to decide whether to stay or leave (compared to 4 seconds 4 years ago). With video, it increases from 15 seconds up to 1 minute, if the video content is holding their attention.
  • Keep your video to 1 minute long max, we do not recommend having a video longer than 2 minutes. People have short attention spans nowadays. Also, don’t forget to let people know how long the video is, indicating it on the player – 20 minute long presentations will scare them off and cause them to leave. If you absolutely need to get information across in 20 minutes, consider making a 1 minute “teaser trailer” about it to get them to watch the whole thing.

 Second, share your video on Social Networking Sites (and that is entirely free, although it does take up your time at the beginning):

  • If you haven’t done so yet, you’ve got to jump the wagon and join Twitter (we assume you are already on Facebook and LinkedIn).
  • Follow us on Twitter for daily dozes of selected animated marketing videos, or simply for your inspiration.
  • Post your video at least on YouTube and Vimeo (there are dozens more sites, but these tend to have the most focused audience). In 2008 search engines were responsible for 11.18% of all video referrals, followed by social networks with a 3.66% share of all referrals.
  • Tag your videos with up to 20 keywords that your prospects are likely to search for.

Third, update your video to a new one at least once in 3-6 months (or, depending on your business, it might be every month or once every year): 

  • Market changes constantly, and you’ve got to continue the conversation with your prospects before they’re bored again.
  • Research shows that people forget about your brand if you haven’t updated them with new information in 3 months.
  • Depending on the size of your business, you might want to create “internal” videos to let everyone in your department know exactly what it is they are working on – and help boost the overall business and brand understanding with each product release.

We hope this article will be helpful to you in deciding whether or not your particular company needs an online video presence.

Ksenia Oustiougova is Founder and CEO of Lilipip (http://www.lilipip.com). Her passion is helping small businesses and start-ups tell their story to a large audience through online animated marketing videos