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Posts Tagged ‘cost-per-impression’

How to Avoid the Biggest Pay Per Click Mistakes

June 14th, 2009 admin No comments

Getting traffic from pay per clicks can be one of the best ways to make a lot of money online. But the problem is, if you make a few of the wrong mistakes you can find yourself spending a lot of money and potentially destroying your business. Here are the top 2 pay per click mistakes and how to avoid them…

Mistake #1 – Trying To Get Too Much Traffic:
When it comes to pay per clicks, most people just dump the keyword dictionary into their account and hope for the best! You need to find the top 10 – 20 keywords that exactly match what you are trying to sell. Once you get a good return on investment from those keywords, and then keep building it out more. I currently bid on over 80,000 different keywords!

Mistake #2 – Trying To Compete Against Your Competition:
This is a huge mistake most people will make. Your job is not to try and get a better position then your competition on pay per clicks. Your job is to get as profitable as you can at whatever position you are at. Once you get really profitable, then you can start trying to take over your competitions spot. But until your good and profitable, you do not want to start a bidding war against your competition. war against your competition.

If you avoid these two mistakes and stick to the plan that works, you will find that over a period of time you will rise to the top of your niche market and dominate it!

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Google Adds Image Ads to AdSense Link Units

May 31st, 2009 admin No comments

Are you using AdSense Link Units? The block of links to related-topic ad pages are getting a new “feature” after testing showed positive results—i.e. increased revenue for publishers.

The old (and in case you aren’t familiar with the jargon—note that the page of ads looks a lot like ten blue links.):

And the new version of the ad page:

See the difference? That 2009 Special Olympics image at the bottom is new—and it’s an ad. The Inside AdSense blog gives a few vitals:

These image ads are contextually targeted, based on the link unit topic users clicked to reach the ads. If no image ads are available for the given topic, we’ll only show the original text ads — in other words, we won’t show a PSA or insert a blank space in place of the image ad in this case. Advertisers can bid on these image ads on a cost-per-click (CPC) and cost-per-impression (CPM) basis, so you’ll generate earnings for valid clicks and impressions. You can review the performance of image ads on your link unit pages by generating a link unit report on your Advanced Reports page.

What do you think—is this a presage of things to come on the SERPs?