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I’m not letting any secrets out of the bag by telling you that the World Wide Web is enormous.

With every passing year, the number of websites continues to grow as does the number of people with access to this rapidly changing and well, worldwide medium. The internet is also a rapidly growing marketplace, which should also come as no surprise to you. With so many people, so many businesses and so much money involved, it stands to reason that your website can be monetized as so many others have.

Naturally, just as there is more than one way to skin a cat, you can also go any number of routes to make your

website turn a profit for you. One of the most reliable of these is something which predates the web itself: selling advertising space. Like print media publishers, you have a visual medium which may be an attractive opportunity to companies who want to reach your visitors with their message.

Whether your website offers a mainly b2b or b2c environment, as long as your website has an audience, there is no doubt that there is an advertiser out there who’d love to get their hands on some prime real estate on your site – or more properly put, they’d love to advertise on your site with a prominently positioned display like a leaderboard banner ad. These ads are big business; and if yours is a popular site, you’ll able to fetch a good price for advertising space. Just as in print media, it’s all about placement and size, which is why selling leaderboard ads can bring your site a tidy profit.

If you’re unfamiliar with the term, this type of advert is a large (728×90) banner ad which is oriented horizontally and is usually placed either at the top or bottom of the page. Advertisers of course prefer the top of page placement as any banner ad placement which relies on readers having to scroll down the page to see it is inherently less valuable to an advertiser. These ads are more desirable than a comparably sized skyscraper (vertically oriented ad) since readers are more likely to read and absorb the message of an ad which is placed horizontally – at least in most languages, that’s how we’re used to reading.

Of course, if you do have a popular website there will  be plenty of advertisers interested in buying space on your site; so you’ll be able to command top prices for these banner ads both at the top and the bottom of your page. You can even show the same advert at the top and bottom of the page and enjoy an even higher price if the advertiser can see the positive value of adding a ‘double impact’ display on your site.

If you like many others have more than one site, then you’ll certainly want to sell this type of banner advertising space on all of them. There’s a lot of income to be had for site owners through the sale of space for leaderboard banner ads and all other sorts of  placements. It’s all about finding the right advertisers; the ones who see your readership as their prime target market. All you have to do then is keep them happy and hang onto their business for as long as possible.

This article can be used on other relevant websites but a reference to the author and the live anchor text link in the main text must be displayed. For more information about Andrew’s services please go to http://www.selling-advertising.com

When you enter the world of Internet business you will be exposed to all kinds of slick gimmicks and fancy schemes about how to best build your business. The hard part is trying to figure out what is important and what is just going to distract you from your goals. There really is only a few things that make the difference and will make your business successful. Once you figure out that if you focus on the few most important tasks, all of the confusion will fade away and you can see the light at the end of the tunnel. In this article I will talk about the two main focus points of any Internet business. Those two points are list building and traffic.

1) List building:

The number one thing that will drive your business to long term success is list building. List building is a skill and an art that needs to be learned and should be the number one focus in your business. The reason that list building is vital to your success is that the online market place is growing every day and with that growth comes stiffer competition. Even though there are more opportunities today than ever before online, you will need an edge in order build a long term business. Building a list will give you that edge. With a list you have the chance to stay in contact with your prospect and create trust by providing a constant flow of value. You also get the chance to interact with your list and learn what their real needs and concerns are. This gives you the jump on your competitor that is not building a list.

2) Traffic:

If the money is in the list, you must have traffic to build the list and get the money. Traffic is the life blood of your online business and without traffic you will have no business. So the second primary focus must be driving traffic to a squeeze page to build your list. There are many ways to build traffic for your business. If you have some money you can buy traffic through pay per click advertising. Buying traffic is the fastest way to send visitors to your page and to grow your list. This can get expensive but if you have the budget, go for it.

Another excellent traffic source that has no out of pocket cost is article marketing. By writing and submitting articles to the directories you can build a long lasting flow of traffic to your web site and squeeze pages. This will be a very high quality traffic since they have already read your article and clicked on your link. They liked what you had to say in your article and want more information from you. You will see your conversion rate grow with this form of traffic. The down side is that article marketing is not instant traffic. However, if you are consistent your traffic will continue to grow over time and those articles will be sending traffic to your pages months and possibly even years in the future.

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However, there are 2 different kinds of services that are the most common but there’s only 1 kind that I recommend.

The 2 kinds of services available for you to use or hire are the companies that specialize in link building and the other kind is the membership sites that offer you the chance to tap into a highly leveraged network. 

A company dedicated to doing just link building will do pretty much the same thing that a membership site will do.  They will get you a variety of links from a variety of sources and send you some reports.  Their goal is to build links for you and not necessarily to produce an influx of traffic.

Link Building membership sites such as LinkVana offer you the chance to tap into a system that is leveraged with sites that are just waiting to link back to you (for a fee of course).  Another service is Backlink Solutions and it does the same thing as LinkVana plus it offers a more well-rounded approach because it offers you social bookmarking links as well.

However, those 2 membership site services are more geared towards helping you attain high rankings, but the sites that are linking to you will not send any relevant traffic your way.

That’s why there are services like My Article Network and Unique Article Wizard that promise to build you backlinks via article marketing syndication.  With article marketing syndication as a link building strategy, you will get both of the things you’d hope to get from a link building service; backlinks and manual targeted traffic.  Whatever Backlink Solutions you use really depends on your business model, too.

There is no better way of connecting with friends and family compared to using Social Networks. Businesses have also realized the potential of social networking sites and are making heavy advertising investments on some of the most popular sites like Facebook and MySpace. Imagine having your own social network where thousands and millions of people flock to meet friends and communicate with each other. Most people don’t realize the money potential in starting such a web community.

Perhaps they assume that starting a such a site is way too hard for a single individual to undertake the process alone. However, there are a variety of software’s and scripts which have made building a social network quite easy. You just need to pick the right one.

Although a majority of these portals are similar, there are varied differences between them as well. Whether you want to join a social networking site or start your own web 2.0 website, there are some differences that you need to take into consideration.

When it comes to social networking sites, the primary aim is to enable individuals and groups to interact with each other. For instance, MySpace and Facebook allow their members to network with the other millions of users on their individual web pages. For Facebook, the only requirement is that you should be at least thirteen years of age and have a legitimate email address

If you have your own social network, you can earn revenue from daily advertising banners. Internet Social Networking websites are no longer just a hangout joint for teenagers as it used to be. Even mature people are flocking these sites, some to look for love and others to connect with new minds and share new ideas.

• Information presented in text is correctly recalled by only 8% viewers, where as same information presented in a graphic animation is recalled by the whooping 65%.
• It takes your web site visitors only 0.3 seconds to decide whether to stay or leave (compared to 4 seconds 4 years ago). With video, it increases from 15 seconds up to 1 minute, if the video content is holding their attention.
• Keep your video to 1 minute long max, we do not recommend having a video longer than 2 minutes. People have short attention spans nowadays. Also, don’t forget to let people know how long the video is, indicating it on the player – 20 minute long presentations will scare them off and cause them to leave. If you absolutely need to get information across in 20 minutes, consider making a 1 minute “teaser trailer” about it to get them to watch the whole thing.

In October 1066 AD, the Duke of Normandy, William I, was about to lay claim to England on the field of battle against King Harold.

As William led his men ashore in southeast England, on their way to what was to become the historic Battle of Hastings, legend has is that this man-who-would-be-king rather ignominiously stumbled and fell, face-first into the mud. One of the classic truths about leaders, including once and future kings and small business owners, is that stumbling is virtually ordained, whether the untimely descent is a mistake we’ve brought upon ourselves, or an unfortunate circumstance that could happen to anyone.

Consequently, the question is not if we will stumble but how we behave after the fall, with mud on our hands. One of my mentors used to say that our character is not measured by the challenges we face or the mistakes we make, but rather how we respond to them.

Back to our Norman invader. With his next action, the future king of England demonstrated how leaders often have to think fast in order to snatch victory form potential disaster: Looking up from the mud, seeing “Bad Omen” written all over the faces of his superstitious men, William stood up, displayed his muddied hands, and cried, “By the splendor of God, I have taken possession of my realm; the earth of England is in my two hands.”

So, when you look up from the mud, how do you behave?

Of course, you could complain about how deep the mud is, which might sound like, “How can I grow my business in such a bad economy?”

Or you could make excuses about how the mud caused you to fall, “I don’t know which is going to cause me to go out of business first, the Big Box competitors or people buying stuff on the Internet.”

And then there’s the always-handy option of blaming others for the mud. “Yes, ma’am, I know you bought it from us. But that’s a manufacturer’s defect. You’ll have to send it back to them.”

At least one thing that hasn’t changed in a thousand years is that there are still plenty of people standing around – employees, customers, etc. – watching our behavior when we stumble. And like William’s soldiers, these latter-day witnesses are also vital to the success of our empires.

The Norman conquest at the Battle of Hastings arguably changed the course of history. Who knows what the world would look like today if our hero had become known as William The Whiner, instead of William The Conqueror?

So, when you fall face-down in the metaphorical mud of your battlefield, your future may well depend upon whether you can – as William the Conqueror did – stand up, assess the damage, accept the circumstances, claim the responsibility, remember on whom employees and customers depend, and then drive on to win the day.

One last thing: It also doesn’t hurt if, like William, you can think fast.

Write this on a rock… “Leaders don’t whine, complain or make excuses.”